MBA Media & Entertainment Conference: The premiere event for MBA students exploring careers in media, entertainment, and technology.

Achieving Scale In Media & Entertainment

Over the past several years, traditional media and entertainment companies have been seeking scale to respond to intense competition from big tech firms. Why are these companies engaging in increased M&A and international expansion? Will it work?

Rich Greenfield

TMT Analyst & Media Futurist, BTIG


Rich Greenfield is Managing Director, Media and Technology analyst at BTIG and is the co-creator of the BTIG Research blog ( Prior to BTIG, Mr. Greenfield was a managing director, media analyst, covering media and cable/satellite industries at Pali Capital. Prior to that, he spent four years at Fulcrum Global Partners as a media analyst. Greenfield started his career at Goldman Sachs & Co. in 1995, where he spent eight years covering entertainment, cable system and leisure industries. Greenfield is an active angel investor focused on the convergence of media, communications and commerce. Greenfield loves meeting new start-ups, demoing new technologies and trying to figure out the future. Greenfield has been a New Yorker his entire life, with a stop in Boston to attend Brandeis

Tara Lachapelle

Columnist, Bloomberg Gadfly

Tara Lachapelle is a Bloomberg Gadfly columnist covering mergers and acquisitions, the media, pay-TV and telecommunications industries and Warren Buffett's Berkshire Hathaway Inc. She previously was an M&A reporter for Bloomberg News, and before that obtained a master's degree from Northwestern University's Medill School of Journalism.

Mark Greenberg

President, MSGCI


Mark Greenberg is President of consulting firm MSGCI, helping clients adapt business models to emerging entertainment markets. An early architect in the transformation of television networks across new platforms and technologies, Mark was the Founding CEO of EPIX, the first network designed for linear TV, on demand and online viewing. Under his direction, the network's rapid growth set records, turning profitable within the first year of its launch. Adapting the distribution model for films, he brought Hollywood hits to pay TV earlier and extended the length of premium windows. A leader in TV Everywhere, Mark led the rapid expansion of EPIX across hundreds of new consumer devices, including first to launch on Xbox, PlayStation®, and Roku®, driving significant increases in TV authentication for cable, satellite and telco partners.

A cable network executive with deep roots in the business, Greenberg was at Showtime Networks for 17 years, where he was an Executive Vice President responsible for Strategic Planning and Development, Digital Media, and headed Sales and Marketing. He oversaw one of the most profitable enterprises at Showtime Pay-Per-View, where he produced four of the five biggest pay-per-view events in cable history. Greenberg began his career at HBO where he spent over seven years in sales and marketing positions. Greenberg holds a B.A. from Providence College and an M.B.A. from Columbia University. He is one of the original board members for the Nantucket Film Festival and also currently serves as the Chairman of USC Annenberg Board of Councilors, is on the Board of Directors of the National Association of Television Programming Executives (NATPE) and on the Paley Center LA Board of Governors, and was inducted into the Variety Hall of Fame in 2016 and the Cablefax Programming Hall of Fame in 2015. Greenberg's wife, Tami, has been an entertainment lawyer for the past 20 years. They have two sons and a daughter and reside in New York City.

Stephen Finkel

Senior Managing Director, Guggenheim Securities

Stephen Finkel has 20 years of experience in investment banking. He is currently a Senior Managing Director at Guggenheim Securities where he focuses on advising global media and sports companies.  Prior to that, Mr. Finkel was a Managing Director at Rothschild, Inc., a Director on Credit Suisse’s Media & Telecom investment banking team and a corporate attorney at Davis Polk & Wardell. Mr. Finkel is also an Adjunct Professor at the New York University Stern School of Business where he has served for over 10 years. Mr. Finkel received his J.D. from the New York University School of Law and his B.A. from Tufts University.

Greg Barnard

Director of Content Acquisitions, ION Media

Greg Barnard.jpg

Greg Barnard serves as the Director of Content Acquisitions at ION Media, a broadcast television network group reaching ~100mm U.S. households. At ION, Greg is responsible for evolving acquisition and programming strategies, providing analysis and guidance for both syndication and original content valuations, and contract negotiations with major content studios. In his time at ION, the network has risen into the top 5 among all cable networks in its key demos of A25-54 and W25-54 and has launched an originals and co-productions business which had its fourth series premiere in February 2018. Greg’s work is driven by data analytics, where he utilizes ratings and market benchmarking to value content, both on a financial and ratings basis. Greg’s financial analyses has led to the formation a content finance department which supports all content acquisition activities and helps optimize existing content slates and finance strategy.

Prior to ION, Greg worked at Showtime where, on behalf of the CFO, he managed analysis and reporting for all affiliate MVPD agreements and sourced business development initiatives, including monetization of digital properties, content spend strategies, and affiliate pricing models. Prior to Showtime, Greg was a financial analyst at Simon & Schuster where he managed the full P&L for 5 imprints, advised on all strategic and budgetary initiatives, and oversaw the company-wide transition into new formats including S&S’s launch of their e-books business. Greg started his career as a portfolio manager at CIT Group. Greg is a founding member on the Board of Directors for HRTS Associates NYC and mentors regularly through the T. Howard Foundation and Ghetto Film School. He lectures regularly at industry conferences and universities, and is on the Board of Advisors for BWG Strategy, a market intelligence firm. Greg received a B.A. in Economics from NYU and currently lives with his wife, Brooke, in New York City.