MBA MEC

MBA Media & Entertainment Conference: The premiere event for MBA students exploring careers in media, entertainment, and technology.

video everywhere

This panel will explore the tremendous growth in video content across platforms. As consumers move more and more towards mobile platforms, this session will explore trends in video consumption, different business models, partnerships and offerings to meet the demands of our changing consumer habits.

Matthew Gottlieb

Marketing Manager, Verizon Digital Entertainment

Matt oversees performance marketing for Verizon Digital Entertainment.  In this role, he focuses on growing the go90 consumer base through paid media, social media and CRM, analyzing ROI across the marketing channel mix.  Previously, Matt worked on Verizon’s sponsorships team as the Product Marketing Manager for the NFL Mobile app.  Prior to Verizon, he was a strategy consultant at Benenson Strategy Group, a consumer market research and political polling firm.  Matthew holds an MBA from New York University and a bachelor’s degree from Wesleyan University.

Michael Pu

Data Science Manager - Insights & Analytics, Home Box Office, Inc.

Michael works on the development of data science and analytics for the streaming services at HBO. In this role, he focuses on growing and retaining subscriber base by understanding consumer usage behaviors and adjusting the system and business to match the demand. Michael previously led the big data and analytics initiative at Apax Partners, a global private equity shop with 39 portfolio companies. Prior to Apax Partners, he worked on revenue management and analysis at Priceline.com, where he led the No Fee initiative that transformed the way online travel agencies collect revenue.

Michael holds an MBA from Johnson at Cornell University and a BA from College of Arts and Sciences at Cornell University.

Amber Van Moessner

Director of Content Marketing, Livestream

Amber oversees content strategy and development, live video webinars, PR, social media, video, case studies, and events at Livestream, the largest global live video solution. Livestream is the only live video solution to offer not only a streaming platform, but software, hardware, and services as well. Livestream works with over 10,000 amazing brands including SpaceX, Lady Gaga, Spotify, and WEF. Amber is a speaker and writer who has previously crafted content strategy for The New Republic, Mic News, The Paley Center For Media, and Social Media Week.

Mike Thomsen

YouTube Strategy Senior Associate, Google

Mike works at YouTube on the Strategy team, an internal consulting organization aimed at advising executive stakeholders and supporting initiatives that impact the long-term trajectory of YouTube.  Since joining the team in 2015, he's worked on a variety of projects including premium content acquisition, product/content strategic planning, and analyzing M&A opportunities.  Prior to YouTube, Mike was a Manager at Deloitte Los Angeles, specializing in theatrical, home entertainment, and digital content distribution for major movie studios and gaming publishers.

Mike holds an MBA from NYU Stern and a bachelor's degree from the University of Southern California.

moderator

Daragh Murphy

McKinsey & Company