MBA MEC

MBA Media & Entertainment Conference: The premiere event for MBA students exploring careers in media, entertainment, and technology.

Diversity in Media & Entertainment

Diversity in media and entertainment has always been an important topic of our conference. The revelations of misconduct brought about by the #MeToo movement are yet another reason why it is necessary to turn a spotlight on to issues regarding diversity and inclusion. How is the media and entertainment industry responding to these issues and how can the industry improve to promote diverse and healthy working environments?

Tasha Ross

Senior Manager for Human Resources, Viacom

Tasha Ross is an experienced human resources manager and career services professional specializing in developing campus recruitment strategies, strengthening academic and organizational partnerships, internship program management and career counseling. Prior to joining Viacom, Ms. Ross managed and built out comprehensive internship programs at both Loyola Marymount University and Art Center College of Design, where her responsibilities included, providing career counseling and advisement to hundreds of students and alumni seeking careers in entertainment and the arts. Ms. Ross began her career at the Lark Theatre Company in New York, where she managed the literary department and oversaw the review and selection of more than 400 scripts per year for an annual festival. Later, she worked in ad sales and integrated sales at Fox Broadcasting Company on shows which included American Idol, 24 and the Teen Choice Awards. Ms. Ross earned her Bachelor of Arts degree at Wesleyan University, has a Master of Fine Arts in Playwriting from Columbia University, as well as a Master of Arts in Guidance and Counseling from LMU. Ms. Ross has been with Viacom since 2014 and is a Senior Human Resources Manager on the Campus to Career team where she oversees and expands partnerships with colleges and organizations, builds diverse pipelines of entry-level and experienced talent within critical functions, manages Viacom’s MBA Leadership Rotation Program, as well as the MBA pipeline for internships and full-time, and co-manages Viacom’s Summer Associate Program.

Elisa Segovia

Vice President of Corporate Marketing and Brand Strategy,  Univision

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Elisa Segovia is Vice President, Corporate Marketing and Brand Strategy at Univision Communications Inc. Elisa currently oversees branding, corporate marketing services, and brand analytics for the company. Previously, Elisa worked in Univision's Strategy and Insights group, advising CPG and Mass Retail clients on the development and success of their Hispanic marketing strategies. Univision Communications is the leading media company serving Hispanic America. Its powerhouse portfolio includes Television, Radio, and Digital offerings that entertain and inform more Hispanics each day than any other media company in the country.

Elisa’s prior work experience focused on market research, having worked for boutique consulting firm Orion Consultants and specializing in developing customer relationship strategies for financial institutions. Elisa has a B.A. in Economics from Harvard University and an M.B.A. with a marketing focus from Columbia University.

Joy Williams

Founder, rBN Media

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Joy Williams is founder of rBN Media, LLC.  The company is focused on content by and for women and people of color. In addition to content production, rBN Media, LLC provides consulting and coaching services for companies and individuals looking to expand and improve their media brand. Prior to launching rBN Media, Joy spent six and a half years at ESPN.  Over that time she held three separate roles.  Joy began as Senior Director of Sponsorship Development for ESPN.  After almost three and a half years, Joy moved to International Production as Senior Director, Ad Sales Development.  In this role, Ms. Williams works to effectively integrate in-show sponsorships into studio programming and event programming building on the skills developed in her previous role.  Joy continued to support International Production when she moved to Business Operations

Previously, Joy served as Assistant Vice President at JP Morgan Chase in the central marketing group of the Retail Bank. Joy built upon production experience at HBO, MTV and WCBS-TV to bring video to viewers through two new media start-ups at Cablevision. The companies were Mag Rack, a provider of video-on-demand programming, and NYMetro.com, a joint venture between Primedia and Cablevision that brought together NY Magazine and Metro Channels.  In addition, Joy produced a women’s sports television series for a Long Island public access network.

oy earned a Bachelor of Arts from Vassar College, a Master of Business Administration from The Columbia Business School, and a Master of Arts in Media Studies from The New School University. While at The Columbia Business School, Joy became the first African American woman elected president of the student body.  She continues her commitment of service to the school community as President of the African American Alumni Association of Columbia Business School and Women in Cable Telecommunications.