MBA Media & Entertainment Conference: The premiere event for MBA students exploring careers in media, entertainment, and technology.

Music in the digital age

Representatives from the essential players in today's music industry, including labels, streaming services, and innovative music platforms,  discuss the most cutting-edge ways in which they are adapting to the digitalization of music. Sub-topics of discussion will include music piracy, blockchain as a royalty payment platform, music and virtual reality, conversion of digital experiences to live experiences, and more.

Barrett Goodman

Director, Business Development & Digital Strategy, Sony Music Entertainment

Barrett works at Sony Music as a Director of Business Development and Digital Strategy. In his role he is responsible for negotiating catalog-wide licensing and distribution deals across Sony Music’s label and artist roster.

His job ranges from working with major digital partners such as YouTube and Slacker, to newer innovative startups such as Peloton and He has a personal interest in supporting early stage start-ups and helping them develop monetization strategies. Barrett is an M.B.A. graduate from the Stern School of Business at NYU where he specialized in Finance, Strategy and Entrepreneurship.

Rishi Patel

Managing Partner, Plus Eight Equity Partners

Rishi is Co-Founder and Managing Partner of Plus Eight Equity Partners. He has 13 years of finance experience, 10 of which was spent working with corporations and the private equity community as an investment banker on Wall Street. He has worked at Morgan Stanley & Co., Perella Weinberg Partners LP and Jefferies LLC and has executed over $11 billion worth of mergers and acquisitions and financing transactions. He received his undergraduate degree from The Wharton School at the University of Pennsylvania. 

J.T. Myers

Co-Founder & CEO, mTheory

J.T. is CEO of mtheory, an artist development and marketing platform that helps artist managers build sustainable careers for their artists in the modern music industry.  Founded in 2010, mtheory works with >20 managers and their 100+ artist clients, including Major Lazer, Twenty One Pilots, Skrillex, Father John Misty, Flume, The xx and DJ Snake.  mtheory empowers managers and artists to retain more control over their careers, with infrastructure and capabilities across digital and social strategy, tour marketing, creative services, live event production, and music monetization.  J.T. is also a portfolio manager for the Unison Fund, an 8-figure investment fund started in 2017 to provide non-traditional financing for artist projects in music.


Adithya Banavar

McKinsey & Company