MBA MEC

MBA Media & Entertainment Conference: The premiere event for MBA students exploring careers in media, entertainment, and technology.

Overwatch League & the Rise of eSports

E-Sports have become extremely popular over the last few years, growing into a worldwide phenomenon. Blizzard Entertainment has been on the forefront of this explosion and continues to innovate within the field. With the launch of the Overwatch League earlier this year, Blizzard is again trying to reinvent the professional sports landscape. This panel will discuss how the Overwatch League became what it is today and what the future holds for the league and the sport.

Josh Cella

Head of Global Partnerships, Activision Blizzard Esports Leagues

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Josh is currently the Head of Global Partnerships for Activision Blizzard Esports Leagues. Josh and his team represent the largest portfolio of esports leagues, including Overwatch League, Call of Duty World League, Hearthstone Championship Tour, World of Warcraft Arena World Championship, Heroes Global Championship and Starcraft World Championship Series. Josh’s team is based in NYC and LA but extends to Activision Blizzard offices in Europe, China, Korea, Japan, Australia, Southeast Asia and Latin America. Josh’s team is responsible for creating global and regional brand partnerships across the entire Activision Blizzard portfolio of esports properties.

Prior to Activision Blizzard, Josh was SVP of Digital Sales at Univision Communications and managed all digital advertising revenue for Univision’s portfolio of digital properties. Josh also worked at the National Football League from 2007 through 2013 and managed all digital advertising revenue from 2010 through 2012 and all linear and digital advertising revenue from 2012 to 2013.

Jon Spector

Director of Strategy and Team Business Operations, Overwatch League

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As a key part of the Overwatch League staff, Jon Spector has two primary areas of focus. First, he provides strategic and operational support to the 12 Overwatch League franchises, helping each develop their brand, build their organization, grow their fan base, and generate revenue streams. Jon also oversees match-day operations for the league, crafting rule sets, optimizing the match format and league schedule, and designing processes to support the live-event experience.

Jon joined Blizzard and the Overwatch League in 2017, having previously worked at the NBA in roles supporting team businesses and helping craft the NBA’s esports strategy. Jon earned a Bachelor of Arts degree in Economics and Political Science from Brown University. Jon is a die-hard and unapologetic Yankees fan, an avid skier and traveler, an aspiring Hearthstone professional, and a very unskilled Soldier: 76 main in Overwatch.