Advertising

The End of Advertising As We Know It

A recent study by IBM declared that "The next 5 years will hold more changes for the advertising industry than the previous 50 did." This panel will bring together advertising executives who are paving the way to the future. They will address questions that will include: How has the explosiong of search advertising and social networking shifted power within the industry? Where does the push for targeted ads conflict with users' privacy rights? What role do traditional ad agencies play in an increasingly tech-driven, user-empowered media industry? What new advertising tactics and platforms being pioneered today will come to dominate the future?"

MODERATOR:

CONFIRMED PANELISTS:

Tom Cannuscio
Google

Pauline Malcolm-John
MySpace

John M. Haake
Marketing Director, North America
Eyeblaster

MBA COORDINATOR:
Glen Roth - glenroth@mit.edu