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Business Development

Business Development: Analyzing Business Strategies in the Media and Entertainment Industry

Learn from the experts what defines business development and how to manage partner relationships, negotiate deals and chart the direction of major media and entertainment companies. Hear some of the strategies and tactics employed to find new business, work with technological innovations and to capitalize on trends in these competitive industries. The panel will also explore the value of an MBA in this function.

MODERATOR:

Cindy McShane
Corporate College Relations Manager, Talent Acquisition
The Walt Disney Company

CONFIRMED PANELISTS:

Krishan Bhatia
Senior Vice President, Strategy & Development
Comcast Interactive Media

Gregg Bernard
Senior Director, Strategic Marketing Development
Sony Corporation of America

Marc N. Debevoise
Senior Vice President, Digital Media, Business Development & Strategy
STARZ Media

Mike Green
Vice President, Business Development
Kaboose Inc.

Micah Green
Senior Vice President, Business Development
AOL

MBA COORDINATOR:
Jeannine Torres - jeannine.torres@stern.nyu.edu