Shaping the Way We View the World: The Role of Media in Society In a world characterized by the global information highway, the social responsibility shouldered by media companies has never been bigger. At the same time, financial markets increasingly reward companies that embrace sustainable corporate responsibility practices. Indeed, one recent study proved that media companies that associate their brands with promoting issues like the environment, human rights and public health often improve their business performance as well. Next to wanting to do the right thing, media companies now see tangible upsides to promoting social responsibility through their programming and corporate actions. In a world where oil companies protect the environment, pharmaceutical companies provide pro bono health care to developing countries, and textile manufacturers advocate for child labor rights, we ask: how are media companies thinking about their impact on society, and what are they doing about it? MODERATOR: Bruce Kogut
Sanford Bernstein Chair of Ethics, Leadership and Governance
Columbia Business School CONFIRMED PANELISTS: Michele Sacconaghi
VP Corporate Citizenship
Time Warner, Inc. Jo Confino
Executive Editor, Head of Sustainable Development
The Guardian Deepak Patney
Copy Editor, Dow Jones Newswires
Dow Jones & Company Matthew Bishop
American Business Editor, New York Bureau Chief
The Economist MBA COORDINATORS:
Sacha - amuller09@gsb.columbia.edu
Allison - aheilborn09@gsb.columbia.edu
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