Interactive Marketing: Taking Brands to the Digital Age

As consumers' choices for content increase in the digital age, brands are having to move beyond traditional marketing to remain relevant in consumers' lives. How are brands utilizing the internet to engage consumers in dynamic ways that traditional advertising mediums cannot? How are brands using content to integrate their message into consumers' online lives? Is creating content an efficient use of a brand's resources? How can brands create content that has meaning beyond a campaign? Finally, how are brands measuring ROI in online branded entertainment campaigns?

MODERATOR:

Chris Pollak, Engagement Manager at McKinsey & Company

CONFIRMED PANELISTS:

Mike Church, Director, Cross-Platform Media Solutions, Google

Mark Trieber, Nokia

David Bell, Vice President, Digital Marketing & Strategy, Zomba Label Group (Sony Music)

Phyllis Joseph, Senior Lead, Unilever Communications, Unilever

John Young, Vice President, Interactive Marketing, Comcast Interactive Media

MBA COORDINATOR(S):

Cindy Chen - cindy.chen@fuqua.duke.edu

Nate Jafee - natejaffee@gmail.com