Reaching New Demographics in a New Age Today’s consumer is anything but uniform. As demographics within the United States shift and group associations continue to evolve, it is especially relevant to examine whether and how to capitalize on diversity to drive awareness, market share, and profitability. Topics include: mass versus niche targeting, risks and advantages of multi-cultural and diversity marketing, media behaviors for specific interest groups, considerations for segmenting such as native tongue versus a focus on assimilation, and business partners available to companies wishing to specialize in particular demographics and interest groups. MODERATOR: Myles Presler
Engagement Manager
McKinsey & Company CONFIRMED PANELISTS: Cindi Creager
Director of National News
GLAAD Adrion Porter
Director
Market Development HBO Louis Maldonado
Client Director
D'Exposite and Partners Karen Bronzo
Vice President, Consumer and Ad Sales Marketing
Oxygen Network MBA COORDINATOR:
Anne Mercogliano - anne.mercogliano@fuqua.duke.edu
Lori Palca - lori.palca@fuqua.duke.edu
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