Music: Digital Music Value Drivers and Social Marketing

Social Music Marketing 2.0 is about to take hold. Viral marketing, discovery engines, and online media in the form of blogs, social networking and other models are replacing traditional music marketing and distribution. This panel will explore the relationship between social networks and music, seeking to understand how each might drive goal conversion and monetization in a Music 2.0 world.

MODERATOR:

Ritesh Bhavnani

CONFIRMED PANELISTS:

Peter Rojas, CEO, RCRD LBL, Gizmodo, Engadget Founder

David Garrison, Chief Marketing Officer, Indaba

MBA COORDINATOR:

Brooke Eplee - eplee@wharton.upenn.edu