Stop The Presses!....?? With user-generated content exploding on the web, offline advertising moving online, and customer demands and expectations changing, this panel will explore how publishers are adapting to an evolving business model and creating new ones. Will print go the way of the dinosaur? What happens once Google digitizes the world’s libraries? How does a traditional publisher compete with open-source and Wikipedia? MODERATOR: Jennifer Wong
Engagement Manager
McKinsey & Company CONFIRMED PANELISTS: Scott Grillo
VP, McGraw-Hill Professional
McGraw-Hill Howard Mittman
Associate Publisher
Wired Magazine Ari Gersen
Director of Web Marketing
Boardroom, Inc. Bryan Rowley
Director, Strategy & Operations
New York Times Peter Hildick-Smith
President
Codex-Group MBA COORDINATOR:
Daniel Kosta - dk1255@stern.nyu.edu
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