Strategies for TV Networks in the Age of Digital Disruption
What is the future of television? With the growth of OTT services, an entire industry has been forced to rethink what it means to be number one. How have/will broadcasters, cable and distribution companies responded to changing audience viewing habits?
Senior Vice President of Product Management, Advanced Advertising, Viacom
Gabe Bevilacqua is the Senior Vice President of Product Management for Advanced Advertising at Viacom. The Advanced Advertising group leads ad product innovation and advanced analytics across all screens and platforms, leveraging a diverse team of data scientists, researchers, engineers and product managers.
He has over a decade of experience in data-driven marketing technology. Prior to joining Viacom in 2015, Bevilacqua was the Chief Operating Officer at the company he co-founded, Rallyverse, a content marketing platform that powers social media and content campaigns for Fortune 500 clients. Previously, he spent six years at Microsoft working on their digital advertising platform, most recently as Director of the Advertiser Tools Business Group for the Atlas Advertiser Suite. He also held positions as Global Brand Manager for Guinness World Records, and held business development roles at Urbanfetch and Cductive. He graduated from Princeton University and holds an MBA from Columbia Business School.
Senior Manager of Analytics, TV Everywhere, NBCUniversal
Josh Goldfischer is Senior Manager of Analytics at NBCUniversal, supporting the TV Everywhere business. He is responsible for analyzing video consumption data and understanding how consumers engage with TVE products on websites, mobile apps, and connected devices across the NBCU portfolio of networks. In this role, Josh uncovers patterns in user behavior, examines areas of growth, and tells stories with the data. Along with analyzing product launches and features, he also measures the impact of partnerships, content rights, digital distribution deals, and network rebrandings. He presents these insights to various senior leadership teams throughout the organization.
Prior to joining NBCUniversal over three years ago, Josh worked at Hearst Magazines. There, he focused on digital analytics while collaborating with the editorial, ad sales, syndication, and newsletter teams in order to grow the company’s iconic brands’ audiences on all platforms. Josh holds a BA from Brandeis University and an MBA from NYU’s Stern School of Business.
Evan Shapiro has run IFC, Sundance TV and Seeso. He is an Emmy, Peabody and Golden Globe winning producer, having helped create more than 150 television series, specials or documentaries, including Portlandia, Please Like Me, Take My Wife, Shrink, Trapped In The Closet, Harmonquest, Laurie Kilmartin’s 45 Jokes About My Dead Dad, HitRecord, Fortitude, Carlos, Bollywood Hero, My Brother My Brother & Me, Brick City, This Film Is Not Yet Rated and more. He is also a professor at New York University.