MBA Media & Entertainment Conference: The premiere event for MBA students exploring careers in media, entertainment, and technology.

SPOrts in the digital age

Digital media is having a growing impact on the overall sports industry and on how fans follow and engage with sports across multiple media platforms. This panel will explore how the rise of new broadcasting platforms and social media engagement is impacting rights holders, brands, and other key stakeholders across the sports industry.

Juan Uro

Executive Vice President, League Finance & Global Strategy, National Basketball Association

As Executive Vice President, League Finance & Global Strategy at the National Basketball Association, Juan Uro helps steer worldwide league finance operations and global strategy. Uro manages the global financial planning and analysis team, which supports the NBA’s various business units as they define and pursue leaguewide fiscal and strategic goals.

Uro has more than 15 years of experience in business strategy and financial development. Prior to joining the NBA in June 2015, Uro served as Partner in the Strategy and Corporate Finance practice at McKinsey & Company. During his time at McKinsey & Company, Uro helped numerous Fortune 100 companies develop and implement top management strategy, finance, marketing, organization and operations best practices. He advised more than 30 senior finance executives from varying industries as they overhauled their companies’ strategic priorities and financial plans.

Before his tenure at McKinsey & Company, Uro served as an economic advisor at Argentina’s Ministry of Economy.

Uro graduated from Argentina’s Universidad Nacional de la Plata with bachelor’s and master’s degrees in Economics. He also earned a master’s in Finance at Argentina’s Universidad Torcuato di Tella before earning an MBA in Finance & Economics at Columbia Business School.

Grant Son

CEO & Lecturer, Greater Good Ventures

Grant Son grew a previous startup venture into a top 10 sports website acquired by ESPN and has more than 30 years of success in entrepreneurship and sports including stints at the NFL, Sports Illustrated and CBS. Grant recently worked on the launch of

Grant has a BA from the University of Pennsylvania and an MBA from Columbia Business School. His teaching experience includes creating and teaching the Sports Marketing class at the Yale School of Management and Columbia Business School as well as creating and teaching an Entrepreneurship class at Columbia University. He currently serves or has recently served as Entrepreneur in Residence or mentor at Cornell, the Wharton School, Columbia Business School, Johns Hopkins and Princeton University.

RaHat Ahmed

Co-Founder & Chief of Strategy, TrinityVR

Rahat Ahmed is the Co-Founder & Chief of Strategy of TrinityVR.  The company builds virtual reality simulations utilizing AI and wearables to "create" and capture data that allows for organizations to make more-informed decisions.  Their latest product is DiamondFX, a platform for scouting and player development in professional baseball dubbed the "next generation of Moneyball."  Prior to joining TrinityVR, he managed emerging markets assets for Prince Street Capital Management, where he spent a focused on TMT with a focus on emerging tech and its effects on consumer behavior.  Most recently, Ahmed was also the primary strategist at DKMS US, the American division of the world's largest bone marrow donor center, where he helped lay the groundwork for increasing transplant conversion efficiency for blood cancer patients in the United States. He has a bachelor's degree in finance from the Stern School of Business at New York University.

blake stuchin

Vice President Digital Media Business Development, National Football League

Blake Stuchin is Vice President of Digital Media Business Development at the National Football League, where he’s part of a team that leads the League’s media strategy and partnerships with broadcast, mobile, satellite, digital, and social partners, as well as the NFL’s owned and operated assets such as, NFL Network, and NFL Mobile.

Prior to the NFL, Blake was a member of the Media Investment Banking group at Jefferies, where he advised on mergers and acquisitions and raising capital. Prior to Jefferies, Blake was an Analyst at Access Capital, an institutional source of non-bank funding to entrepreneurially-run growing businesses throughout the country. He started his career at Digitas, one of the world’s leading integrated marketing agencies, where he led campaigns for Turner Broadcasting and Pfizer.

Outside of work, Blake is an avid ice and rock climber and is a partner in Pine Brook Fitness, home to The Rock Club, New York’s largest indoor rock climbing gym. He holds a B.A. in Communication from the University of Pennsylvania and an M.B.A from New York University’s Leonard N. Stern School of Business. Blake lives in Manhattan with his wife Stephanie and their two children.


Alex Tarzy

McKinsey & Company