MBA Media & Entertainment Conference: The premiere event for MBA students exploring careers in media, entertainment, and technology.

content library monetization strategies

Studios are often acquired and valued based on the strength and extent of their content libraries but what 'value' do these libraries really generate?  In an increasingly competitive environment, the importance of continuing to seek new revenue opportunities from content is essential.  This panel will explore the various new and innovative ways to leverage ever growing content libraries.

Joshua W. Walker

Senior Vice President, Distribution Business Affairs, Home Box Office, Inc.

Joshua Walker is Senior Vice President, Distribution Business Affairs at HBO.  In this role, Josh structures and negotiates content distribution deals and strategic new media partnerships with media companies that include Comcast, Google, Amazon, DIRECTV, Microsoft, Verizon, Apple and AT&T.  These deals cover distribution of the HBO and Cinemax linear television channels as well as HBO GO, MAX GO and HBO’s new direct-to-consumer product, HBO NOW.  HBO is the leader in premium television with hit shows such as Game of Thrones, Girls, Silicon Valley and Veep, as well as blockbuster films from Warner Brothers, Universal and Fox movie studios, among others.   Prior to joining HBO in 2010, Josh practiced law at the firms Chadbourne & Parke LLP and Davis & Gilbert LLP in New York City.  Josh earned a Masters of Business Administration degree from the Stern School of Business (2015), a juris doctor from Cornell Law School (2002) and also holds a bachelor’s degree in English and Political Science and a bachelor’s degree in Journalism from the University at Buffalo (1999).

Sam French

Head of Strategy & Business Development, A24

Sam French is the Head of Strategy & Business Development at A24. He is responsible for growth initiatives across the company, including data analytics, strategic partnerships, organizational infrastructure, and new business opportunities. Prior to A24, Sam worked as a management consultant in the New York office of McKinsey & Company, primarily advising media, technology, and financial services clients. He holds a B.A. in English from Harvard University.

Greg Barnard

Director of Content Acquisitions, ION Media Networks

Greg is Director of Content Acquisitions at ION Media Networks, working closely with the EVP of Programming and Head of Analytics. Greg is responsible for evolving acquisition and programming strategies, and providing support for both syndication and original content valuations and contract negotiations with major studios and production companies. His work is driven by big data analytics, where he utilizes ratings and market benchmarking to value content. Greg's financial and creative analyses support all content acquisition activities as well as the optimization of existing content slates.

Greg joined ION from Showtime, where he managed the analysis and reporting for distribution financials and advised on business development initiatives including monetization of digital properties, content spend strategies, and affiliate pricing models. Prior to Showtime, Greg worked in finance for Simon & Schuster and as a portfolio manager at CIT Group.

Greg is very active within industry organizations Paley Center - Media Council, HRTS - Board of Directors, market intelligence firm BWG Strategy - Board of Advisors, T. Howard Foundation - Mentor, and Ghetto Film School - Volunteer Teacher. Greg has also optioned his first feature film, that is being repped by CAA.

Emily Powers

Vice President & General Manager, BritBox
As VP/General Manager, Emily Powers leads the team responsible for all the elements of the operation of BritBox, the subscription video-on-demand service launched in March 2017 with the largest collection of British television available anywhere in the U.S. Powers reports to and works directly with Soumya Sriraman, President, BritBox, on setting strategy for the service.
Powers was an instrumental driving force in the development and ultimate launch of BritBox, including the negotiations between BBC Worldwide North America and ITV to form a joint-venture in 2016.  She joined BBC Worldwide North America in 2012 as Director of Strategy, and was later promoted to VP, Strategy & Business Development. In this role, Powers led cross-departmental teams in creating new growth opportunities and awareness of BBC Worldwide’s top global brands in the U.S. market, pitched new digital video partnerships and syndication deals for both entertainment programming and, and provided strategic deal support and analysis in the joint venture with AMC Networks for BBC AMERICA.
Prior to joining BBC Worldwide North America, Powers was Director, Business Development, Digital Distribution for NBCUniversal. She previously worked as an Associate Producer for National Geographic Television & Film.
Powers has a BA from Georgetown and an MBA from the NYU Stern School of Business, where she was a member of the Beta Gamma Sigma Honors Society. She lives in Westchester, NY with her husband and three children.


Zachary Dearing

McKinsey & Company