Reach and Revenue: Growth through Diversity Marketing
Emerging technologies and the increasingly fragmented television industry have led to escalating competition for viewers and advertising revenue. To combat this, programmers are finding growth opportunities in minority demographics, through dedicated cable networks or targeted programming/marketing efforts from existing channels. This panel will explore the direction of the expanding cable universe – and its impact on programmers, distributors, and advertisers.
Moderator:
C. Samuel Craig
Director of the Entertainment, Media and Technology Program
NYU Stern School of Business
Panelists:
Juan José Alfonso
Director of Marketing
ESPN International
Amy Minnick
Engagement Manager
McKinsey & Company
Mauro Panzera
Senior Director of Multicultural Marketing
Comcast Cable
Melody Tan
Director, Affiliate Sales Strategy & Business Development
MTV Networks
Jody Vaughn
Vice President, Affiliate Distribution Strategy
Black Entertainment Television
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