This panel will discuss how companies are using new and digital media to transform the marketing process of their products (everything from e-commerce to TIVO to blogs to podcasts will be relevant here). It will also discuss how companies are using traditional media and technology in new and different ways, such as multimedia product placement; digital distribution of music, movies, etc.; wireless content for phones equipped with media capabilities, and more.
MODERATOR:
Chris Grosso
Associate Principal
Media, Entertainment & Information
McKinsey & Company
PANELISTS:
Gregg Bernard
Director, Business Development
Sony Corporation of America
Tim Dolman
Vice President, Strategy & Business Development
ESPN New Media
Sarah Cotsen
Senior Vice President of Business Development and New Media
HBO
Ian Schafer
CEO
Deep Focus
Josh Grabelle
President
Trustkill Records
Dan Stoller
Time Warner
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