Content Evolution versus Web Evolution As Web technology continues evolving, new media content creation is driving end-user engagement, and the Internet is utilized merely as a vehicle. In this panel, we will address content-related issues including what is branded content, when is it valuable to a company, what options are available to companies, and which media sources companies should explore. We will also dive into how to keep content fresh and relevant while evaluating which have staying power versus those that are fads. MODERATOR: Ben Vonwiller
Engagement Manager
McKinsey & Company CONFIRMED PANELISTS: Ryan Griffin
VP, Associate Director of Media
Digitas Matthew Burkley
President, Enterprise Solutions
Thomson Financial Maggie Suniewick
Comcast Interactive K.C. Estenson
VP, Digital Media
The Walt Disney Company MBA COORDINATOR:
Anne Mercogliano - anne.mercogliano@duke.edu
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