The Defection of advertisers from offline to online media.
Today the main problem for print media firms is the defection of advertisers from the offline media to the online media (e.g. Google, Yahoo, other online news websites). This panel will explore how various print media firms are adapting to the new media/new sources of revenue streams today. MODERATOR: Cyrus Beagley
Associate Principal, Media, Entertainment & Information,
Mckinsey & Company
CONFIRMED PANELISTS:
Betsy Brenner
President & Chief Operating Officer
Milwaukee Journal Sentinel Tom Hartle
President, Spin Media LLC
President and Founder, Hartle Media
Brian Quinn
Vice President, Advertising Sales and Marketing
Dow Jones Online
Denise Warren
Senior Vice President & Chief Advertising Officer
The New York Times Media Group
Michael Federle
Group Publisher
The Time Inc. Business and Finance Network
Wendy Evans
Director, Jobs Advertising Unit
The Washington Post
MBA COORDINATOR:
Ronnie Lavi - ronnie.avi@fuqua.duke.edu
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