Monetizing Web 2.0 The discussion will explore the ways in which media and marketing companies are effectively leveraging the new tools of Web 2.0 to “stick” with consumers, monetize activity to earn returns for investors, while avoiding the pitfalls of famous web failures.
MODERATOR: Jeremy Fain
Director of Industry Initiatives
Interactive Advertising Bureau CONFIRMED PANELISTS: Vanessa Colella
Associate Principal - Media, Entertainment & Information Practice
McKinsey & Co. Steven Greenberg
Director of Web Strategy
AOL Gaby Darbyshire
Director of New Business
Gawker John Saroff
Director of New Business
NBBC Roberta Griff
Director of Emerging Channels
The American Express Company Andrea Ching
Senior Partner / Media Director
Neo@Ogilvy MBA COORDINATOR:
Alison Lindland - ALindland08@gsb.columbia.edu
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