Senior Vice President, Media Sales, Bloomberg
Michael joined Bloomberg in 2000, leveraging his years of sales and marketing experience to create the first formalized marketing department for Bloomberg Television and Radio. Along with his staff, Michael reinvigorated the brand to consumers and cable/satellite affiliates by creating a new brand positioning that resonated in new on-air spots, print, an affiliate website, media kit, promotions, and direct mail campaigns. Prior to Bloomberg, Michael combined a desire to enter the Internet space with his love of television as Director of Marketing and Business Development for News Corporation's News Digital Media Group. There he created Fox's first Internet strategy for their owned & operated Fox Broadcast affiliates. Michael earned an MBA in Marketing from NYU Stern School of Business and his undergraduate degree from Syracuse University.
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