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2004 MBA MEC Schedule

8:00 - 8:45 Registration & Breakfast Skirball Lobby (Ground Floor)

 

8:45 - 9:00 Welcome Address

Michael Wolf, Director, McKinsey & Co. Skirball Theater (Ground Floor)

 

9:00 - 9:45 Opening Keynote

Don Graham, Chairman & CEO, The Washington Post Company Skirball Theater (Ground Floor)

 

10:00 - 11:00 Panel Session 1

A New Customer Relationship: The Music Industry's New Marketing Models Skirball Theater (Ground Floor)

 

The Changing World of Broadcast & Cable Television Eisner & Lubin Auditorium (Room 401)

 

The Competitive Environment in Media Shorin Performance Studio (Room 802)

 

Children's Media - Working the Magic in Children's Media Room 905/907

 

Beyond the Printed Page Room 914

 

11:15 - 12:15 Panel Session 2

Global Media: Staking the World Skirball Theater (Ground Floor)

 

Business Development Career Shorin Performance Studio (Room 802)

 

MBA Careers in M&E; Finance Room 905/907

 

What is Marketing's role in a media company, and how do MBAs build their careers there? Room 914

 

Lunch Rosenthal Pavilion (10th Floor)

 

2:00 - 3:00 Panel Session 3

The New Independents of Film Skirball Theater (Ground Floor)

 

Behind the Scenes: The Power of Corporate Sponsorship and Revenue Maximization in Driving the Globalization of Sports Room 405/406

 

Interactive Gaming: A Business Growing Up Shorin Performance Studio (Room 802)

 

Doing the Deal: Investment Banking and Media Room 914

 

3:15 - 4:15 Keynote

Omar al-Issawi, Co-founder, Al Jazeera Skirball Theater (Ground Floor)

 

4:30 - 6:30 Cocktail Party Rosenthal Pavilion (10th Floor)