TV YOUR WAY
How do you watch TV? How have the innovations and rise in multi-platform viewership affected the television industry? The panel will examine the effects of multi-platform viewership on television consumption and the opportunities and challenges those changes have presented in the monetization of the industry.
moderatoR
Derek Rodenhausen
Engagement Manager, McKinsey & Company
Derek Rodenhausen is an Engagement Manager in McKinsey's Stamford Office, where he has spent the last 4.5 years. He is a member of McKinsey's Technology, Media, and Telecom (TMT) and Marketing & Sales practices. Recent projects have included creating a consumer segmentation for a wireless and TV provider exploring the evolving connectivity needs in the market. He is a graduate of Columbia Business School (class of 2011) and has previously held marketing, business development and licensing roles at Random House and Reed Elsevier.
Panelists
Mark Materowski
VP Multiplatform Interstitial Strategy and Planning, Showtime
Mark Materowski is an award winning television executive, who has over 25 years of television experience in a variety of disciplines including marketing, programming, promotion and advertising. He is currently the VP of Multiplatform Interstitial Strategy and Planning, responsible for commissioning, developing and scheduling all promotion on 11 linear networks and as well as non-linear extensions.
Jamie McFarland
Senior Director, Digital Distribution, Discovery Communications
Jamie McFarland is a Digital Business Development Professional with expertise in digital content distribution and partner management with extensive knowledge of MVPD distribution and TV Everywhere.
She currently serves as Senior Director, Digital Distribution for Discovery Communications Inc. (DCI). In this role, McFarland drives distribution of DCI’s content portfolio, which includes 13 cable networks and numerous web native networks, across all digital platforms. Jamie joined DCI in 2015 and negotiates and manages partnerships covering a variety of business models including subscription, ad-supported, transactional and app distribution.
Prior to DCI, Jamie worked at Univision Communications, Inc. and the National Hockey League. In her tenure at the NHL, McFarland executed the League’s cross-platform initiatives, advised NHL Clubs on regional television and radio agreements, negotiated NHL Network affiliate agreements and developed strategy and processes for the League’s international business. She also has a background in advertising; working in account management for JWT on accounts such as Domino’s Pizza, Trident and Halls. McFarland has her J.D. from Fordham University School of Law and a B.S. in Communications from Cornell University. She currently resides in Harlem with her husband and 5-year-old daughter.
Rajat Sharma
Director, Multiplatform Analytics, A+E Networks
Rajat Sharma is the Director of Multiplatform Analytics at A+E Networks. Part of the specialized digital analytics group, he tracks audience behavior across both Nielsen measured and non-Nielsen platforms identifying patterns for distribution, ad-sales and programming strategy. A graduate from the dual-degree MBA-MFA program at NYU and Indian Institute of Technology, Bombay, he is also an award-winning short films producer.
Dave Altarescu
Director of Marketing, go90, Verizon go90
Dave Altarescu is the Director of Marketing for go90 at Verizon. He brings over 15 years of experience in the entertainment industry. Before joining Verizon, he worked as Director of New Market Development and US Director of Marketing for Spotify. He brings extensive experience in the music industry as Founder of Altarescu Management, General Manager of Record Collection, and time at both Warner Brothers Records and Maverick Recording Co. He currently serves on the Board of the Berklee College of Music, from which he graduated cum laude.